Steve Dorfman is the founder and CEO of Simple Health. An entrepreneur at heart, he has a decade of executive experience in this rapidly changing field—he lives and breathes health insurance. Above all else, he’s committed to increasing consumer choice and boosting transparency in the notoriously opaque insurance sector.
Dorfman was born and raised in and around Fort Lauderdale. As a teenager, he attended the University School at Nova Southeastern University, one of the state’s top high schools. There, he demonstrated a facility with numbers, a natural sales ability. He went on to Appalachian State University, one of the southeastern United States’ top business schools (though he admits to struggling with harsh winter weather).
At Appalachian State, Steve Dorfman pursued a dual study track in business administration and management. He graduated in 2006 with a bachelor’s degree in business administration and set out to make his way in the insurance industry.
Dorfman has held a succession of sales roles before rising to upper management. Buoyed by natural ability and a dedication to increasing choice and improving outcomes for healthcare consumers, he was named vice president of sales at America’s Health Brokers, a well-regarded insurance firm, in 2009.
Steve Dorfman: The Founding of Simple Health The following year, he secured the CEO role at America’s Health Care Plans (AHCP), where he remained until 2012, when he founded his first solo enterprise: Simple Health.
Steve Dorfman positioned Simple Health to capitalize on the rollout of the Affordable Care Act, aka Obamacare. Realizing that the industry had underestimated the range of choices that would face consumers, Dorfman designed Simple Health around a simple proposition: that everyone deserves a straightforward, easy-to-understand set of insurance choices in transparent, accessible packaging.
With this concept as his guide, Dorfman ensured that Simple Health offered a complete range of health plans in four broad domains: accidental, critical illness, and supplemental insurance plans; mainline individual and family health insurance plans; group health insurance plans; and short-term health insurance plans.
Also known as high-deductible health plans (HDHPs), accidental, critical illness, and supplemental health insurance plans are appropriate for consumers for whom cost control is an overriding concern. Once consumers reach their deductible, these plans cover most healthcare expenses arising from major medical issues, such as traumatic injuries and cancer. Even healthy individuals can face catastrophic health care events; these plans provide crucial peace of mind.
Mainline insurance plans cater to individuals and families looking for healthcare coverage not offered by their employers or other group providers. Steve Dorfman has made it his mission to ensure that Simple Health offers a wide range of mainline plans at various price points, from bare-essentials plans with low premiums to generous plans with low deductibles.
Meanwhile, Steve Dorfman tailors Simple Health’s group health insurance plans to offer the low premiums consumers expect from employer-based plans along with the choice and flexibility that’s normally reserved for individual plans.
Finally, short term health insurance plans enable consumers to bridge intervals between jobs, endure coverage gaps prior to Medicare eligibility, and maintain coverage after aging out of their parents’ plans.
Empowering Consumers & Workers Simple Health has a robust stable of qualified agents whose mission is to empower consumers to make informed healthcare choices. Soon after founding Simple Health, Dorfman developed a rigorous training process that equipped agents to address a broad range of healthcare situations. The result is a people-driven experience that provides crucial peace of mind during a hectic period in consumers’ lives.
When he’s not working hard to improve healthcare outcomes for Simple Health’s diverse client population, Dorfman is a devoted ally for women and minority STEM professionals in South Florida and beyond. He has donated much of his money and time to allied organizations. He’s a regular on the South Florida charity circuit and a proud booster for his home region’s resurgent technology industry.
Steve Dorfman is humbled to have been recognized for his work in a variety of contexts. In 2015, the South Florida Business Journal tapped him as a 40 Under 40: Top Young Entrepreneur and named him a finalist on its Insurance Industry Up and Comers list.